Dialed at the Gymshark Run Club

Sunday morning. 10am. Manchester.

A small group of runners gathered for the Gymshark Manchester run — and for the first time, Dialed was there at the finish.

We're at an early stage as a brand. No huge marketing budget, no billboards, no paid placements. Just a product we believe in and a genuine desire to get it into the hands of people who'll appreciate it. Events like this are how we do that.

Post-run is exactly the moment Dialed was made for. You've pushed yourself, you're tired, and you want something cold, clean and functional — not a sugary energy drink, not a flat bottle of water. 80mg of caffeine, no calories, no sugar. That's it.

The feedback on the day was exactly what we hoped for. A few people posted the cans on their stories without being asked — which, when you're a brand just getting started, means everything.